Your most popular questions, answered!

(Plus some more you might not have thought of)

What is Thoughtful Design?

I coined this term while I was rebranding because it’s one that is more inclusive and less intimidating than “user experience”.

Thoughtful design accurately portrays you and your business, your passion, and all the value you have to share. It connects you with the people who need you the most, and it automates some of the more daunting or redundant tasks that are eating up your time. It requires more reflection than number crunching (though the numbers are still important) and prioritizes organic reach.

The result is very, verrrry simple. Simplicity is invisible to your clients and customers, but you will notice the ease with which you create it!

How much does a website cost?

Every website is different, but my super-basic price is $3500. I also have two packages:

Foundation for Growth – $4500 – For new entrepreneurs who need a lot of the basics and are serious about investing in a digital presence for their business, but don’t yet have a ton of content to offer.

Elevate your Brand – $6000 – For seasoned entrepreneurs who may be looking to pivot or evolve into the next stage of their business, and need guidance on how to organize their content assets for best possible reach and impact.

Most of the websites I create are for small businesses run by heart-centred entrepreneurs, which means I’m in the business of creating websites that are highly targeted towards organic reach. They are thoughtful, genuine, and created with the same energy that motivates you to share your business with the world.

Plus – they’re functional! I have a ton of tools and experience at my disposal to help speed up the load time of your site, and make sure that it meets current benchmarks for website performance.

What do I need to create a basic website?

In short, there are 5 key pieces to a functional website. You need a domain, host, security certificate, website framework (like WordPress), and content. You can get the first four pieces from a quality host like HostPapa (a Canadian host), and for your content you can use a comprehensive checklist like my Content Curation Checklist!

Why don't I get any website traffic?

There could be any number of things happening there, but here are the most common in my experience:

  • Slow loading time
  • Not mobile friendly
  • Missing SSL
  • Perhaps the biggest reason – you didn’t tell anyone about it! Promotion doesn’t always mean paying for ads, it could be as simple as using free tools like Facebook to show people you have value to offer them.

If you want to get a snapshot of what might be going on, you can use HubSpot’s Website Grader to see if there’s something out of place.

What is SEO?

SEO is short for Search Engine Optimization. It’s the practice of structuring your content in a way that lets search engines know you have a quality site with information that is relevant to the people who are looking for you. Contrary to popular belief, it isn’t just descriptions and keywords, and you don’t need to hire someone to do your SEO for you.

REAL SEO is organic, and takes time. Search engines are now sophisticated enough to see through most of the gimmicks that people were using to reach the top 10 search results for certain keywords and phrases. That said, there are some building blocks to set your site up for success.

Here are some to get you started:

  • Page Titles
  • Headings and subheadings
  • Real text (not images of text)
  • Alt tags for photos (less complicated than it sounds)
  • Optimized images
  • Page speed (this one is tricky sometimes)
  • Responsive framework (needs to show well on mobile)
  • Security certificate or SSL (also less complicated than it sounds)

Do you have a question that isn't covered here?

I love a challenge! Head over to my contact page to send an email, or visit my social media pages and post your question there. Remember – your questions could help countless others in the same boat!